Walmart Wants a Certificate of Insurance. We Get You Compliant and Shop It for You.
If your Walmart Marketplace sales crossed $100,000 over the last 12 months, Walmart now requires a Certificate of Insurance in Seller Center. We issue a compliant COI that names Walmart correctly, and because we are an independent broker, we shop your coverage across the market instead of funneling you to one carrier.
Your COI must show
Walmart’s insurance notices are landing in spam folders, so many sellers never see them. Selling wholesale to Walmart instead? That is the Walmart Suppliers & Brands program, and it works differently.
What your Certificate of Insurance has to show
Walmart triggers this once a Marketplace seller passes $100,000 in sales over a rolling 12 months. Get any detail wrong and the certificate can be rejected.
The right coverage
Commercial general liability and product liability, not one or the other.
The right limits
At least $1,000,000 per occurrence and $2,000,000 aggregate.
The right wording
Walmart Inc., its subsidiaries and affiliates named as additional insured.
The right name
The insured must match your exact legal business name in Seller Center, or it can be rejected.
The right place
Uploaded as a PDF on the Seller Liability Insurance page in Seller Center.
The right partner
We set every one of these correctly before your certificate reaches Walmart.
Being insured is not the same as being compliant
You can have an active, fully paid policy and still get flagged, because Walmart is checking whether a compliant certificate is uploaded in Seller Center. No certificate on file means your account is at risk, policy or not.
Walmart’s suggested program vs an independent broker
Walmart points you to a program run through a single broker offering two carriers. Its own disclosure says other options are available. You are required to carry the coverage. You are not required to buy it there.
Walmart’s program & online portals
Ashlin Hadden Insurance
An advocate, not a checkout page
Buying online gets you a policy. Working with us gets you someone who knows ecommerce and stays in your corner.
Independent, not a funnel
We shop your coverage across the market instead of steering you to one carrier.
Ecommerce is what we do
Walmart, Amazon, and TikTok Shop sellers, so we know the exact wording Seller Center accepts.
A real person
Someone you can call and build a relationship with, not a web form and a case number.
We handle the whole thing
We issue the COI, match your legal name, and walk you through the upload.
We stay with you
Renewals, updates, and coverage as your store grows, not a one and done certificate.
Featured ecom authority
A specialist voice in ecommerce seller protection, not a generalist call center.
Get insurance from someone you can have a relationship with. Not an 800 number.
Compliant in four simple steps
Tell us about your store
Your legal business name, what you sell, and your annual sales.
We shop the market
We compare coverage and pricing across carriers, not just one.
We issue your COI
Right limits, Walmart named as additional insured, matched to your legal name.
You upload in Seller Center
We show you exactly where it goes so it is accepted the first time.
Coverage that fits what you actually sell
The COI is the requirement. Real protection is matching coverage to your products and your operation. We look at all of it.
Walmart Marketplace insurance, straight
Is this the same as being a Walmart supplier?
No. Marketplace (3P) sellers list their own products on Walmart.com and manage this through Seller Center. Suppliers and brands sell wholesale to Walmart through a separate program with its own insurance process. This page is for Marketplace sellers.
Do I really have to do this?
If Walmart notified you or your sales crossed $100,000 over the last 12 months, then yes. Walmart can inactivate your account until a compliant certificate is on file.
Do I have to use Walmart’s suggested program?
No. You must carry qualifying coverage, but you can place it with any licensed insurer. Walmart’s own program materials confirm alternatives are available. As an independent broker, we shop it for you.
Why use a broker instead of buying online?
A broker works for you, not the carrier. We shop multiple markets, set the certificate to Walmart’s exact requirement, and give you a real person to call as your business changes. That is hard to get from an 800 number or a checkout page.
What if my sales drop below $100,000 later?
Walmart still encourages you to keep liability coverage in place. For most sellers, carrying it continuously is the safer and simpler path.
Let us handle the certificate so you can get back to selling
We shop your coverage, issue a compliant COI, and walk you through the Seller Center upload. Real broker, real relationship.
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