Walmart & ecom sellers

We offer quality & affordable commercial insurance policies to help protect your Walmart, Rivly, Shopify, or other online businesses.

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We Don’t Just Cater to Amazon Sellers

Why Sell on Walmart?

As of spring 2023, there are over 85,000 sellers on the Walmart platform – a significant increase from 2021 when there were only 55,000 Walmart sellers.

Compared to Amazon’s 9.6 million active sellers, Walmart’s growth is barely a blip on the radar.

However, the fact that there is significantly less competition on – coupled with the knowledge that Walmart experiences 120 million unique visitors a month – is exactly why you should consider selling on Walmart’s platform (if you aren’t already).

Other benefits of selling on include:

Low Fees

Sellers pay significantly lower fees than they would with Amazon.

Storefront Branding

Walmart allows sellers to create their own branded storefront on their platform.

Greater Visibility

Walmart’s marketplaces are highly visible to shoppers, creating better visibility for sellers compared to Amazon.

Access to Walmart’s

Massive Customer Base

Walmart is the world’s largest retailer, giving sellers access to millions of potential customers.



Walmart has fewer rules and regulations for sellers than Amazon.

Insurance Protection for Your Walmart Store

What are Walmart’s Insurance Requirements for Its Sellers?

The insurance requirements for Walmart sellers and retailers are similar to those of Amazon. requires all sellers on its platform to have commercial general liability insurance with limits of no less than $1,000,000 per occurrence and $2,000,000 in the aggregate. This insurance coverage must be maintained throughout the seller’s use of’s platform.

For a more detailed explanation of Walmart’s insurance requirements for sellers and suppliers, please click here.

In addition, certain categories of products sold on may require additional insurance coverage, such as Product Liability Insurance or Professional Liability Insurance.

To apply for liability insurance and to see if your Walmart business needs insurance policies that extend past the recommended requirement, fill out our form and one of our insurance agents will reach out to you.



Coverage for Other eCommerce Sellers

Insurance Protection for Your Shopify or Other Online Business

With the rapid growth and shift from brick-and-mortar shopping to online shopping, many online retailers are choosing to maximize opportunity for profit by selling on multiple marketplaces and/or platforms.

Platforms like Shopify offer several benefits over selling on a marketplace (like Amazon or Etsy). Sellers have complete control over their own website and their customers’ shopping experience. Additionally, Shopify provides access to valuable analytics to help you understand your customers’ buying behavior. Lastly, fees are minimal.

What are Shopify’s Insurance Requirements for Its Sellers?

Shopify requires sellers to have commercial general liability insurance that covers bodily injury and property damage in the event of a lawsuit.

Just like Amazon & Walmart, your general liability must include a limit no less than $1,000,000.

Unlike Walmart and Amazon, Shopify does not require that you hold product liabiliity coverage, but strongly encourages it (along with other business-related insurance policies).

“Remember: It costs significantly less to protect your business than it does to save it.”

Ashlin Hadden, Founder & CEO

Protect Your ecommerce Business Today!

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Full Insurance Coverage for Your Peace of Mind

Why Liability Insurance May Not Be Enough

Having general & product liability insurance is a great start, but these policies can still leave your business potentially vulnerable to other financial minefields.
For example, what happens if:

  • Your inventory is lost or damaged during transit?
  • Your product (or a part of your product) is recalled?
  • An employee develops carpal tunnel syndrome as a result of the job?
  • Your customer database gets hacked and compromised?
  • Your product fails to meet the requirements set forth by
  • California’s Prop 65 guidelines?
  • An employee steals money from your company?
  • The equipment in your office becomes compromised due to a fire or flooding?
  • Your company experiences prolonged business interruption due to, say, a pandemic?

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10911 Greenfield Ave
Noblesville, IN 46060
+1 (765) 432-8989