The book Amazon sellers actually finish.
Protect Your Assets: The Top 20 Things You Need to Know About Ecommerce Insurance. Written by Ashlin Hadden in 2023 to put on paper what she was repeating on every single sales call. No jargon, no fine print theater, no insurance speak.
20 chapters. Plain English. No fluff.
Built around the questions Ashlin gets asked every week by Amazon and Shopify sellers. If you have wondered any of these, the answer is in the book.
What ecommerce insurance actually is
And whether you really need it if you only sell online.
What Amazon requires
The exact coverage, limits, and additional insureds Amazon asks for, and why.
Why a broker beats Amazon’s preferred list
What that list actually is and what it costs you to use it.
Private label vs reselling
Two completely different risk profiles. Two completely different policies.
Why your premium is what it is
Risky products, bundling, claim history, and how to lower your cost without lowering your coverage.
Don’t forget your inventory
The coverage most sellers skip and then regret.
Real claims stories
What happens after the call. The good, the ugly, and the avoidable.
Renewal time, now what
Four tips for shopping the best rate without losing your protection.
Plus FAQs, resources, and what other types of insurance your business probably needs but no one has told you about.
Who this book is for
If you sell on Amazon, Shopify, your own website, or all of the above, this book is for you. Whether you are quoting your first policy or your tenth renewal, the goal is the same. You leave understanding what you actually bought, what it actually does, and what to do when something goes wrong.
Version 2.0 is on the way
Ecom in 2023 was Amazon, Shopify, and a few other channels. In 2026 it is everything, everywhere, all at once. The second edition catches up.
Social commerce, fully covered
TikTok Shop, Instagram Shop, Facebook Marketplace, livestream selling. The platforms that did not exist in V1 and the risks that come with them.
Omnichannel sellers
When you sell on Amazon AND Shopify AND TikTok AND wholesale, your policy gets complicated. V2 walks through how to structure coverage that follows you across every channel.
New Amazon rules for supplements, beauty, OTC
The cGMP requirements, ingredient disclosures, and the documentation Amazon now demands. What it means for your liability and your premium.
Real claim stories from the last three years
Ad account suspensions, viral recalls, ingredient lawsuits, platform de-listings. Names changed, lessons preserved.
Ashlin Hadden
Ashlin founded Ashlin Hadden Insurance in 2017 and was writing ecommerce policies before most carriers had a class code for them. Today the agency protects ecom sellers, supplement and ingestible brands, sexual wellness companies, and TikTok Shop businesses across all 50 states.
She wrote Protect Your Assets in 2023 to put on paper what she was repeating on every single sales call.
Read the book. Then talk to us.
The book covers what to look for in a policy. We are the agency that actually writes those policies for ecom, supplements, and TikTok Shop.