Rugged Products. Rock-Solid Coverage.
- Coverage for gear built to survive.
- For the products people count on.
- Rugged products. Rock-solid coverage.
Specialty product liability insurance for survival gear, outdoor products, portable power, and lithium-ion battery sellers.
Get a Quote →Built for businesses that build what matters.
We protect the manufacturers, sellers, and innovators of high-performance products that people rely on every day.
Amazon, Walmart, eBay, and Target mandate $1M product liability for sellers exceeding $10K in monthly sales.
Lithium-ion product liability is one of the hardest risks to place. We make it possible.
Certification and chemistry matter. Safer products. Fewer fires. Better outcomes.

Why Endure?
Specialized Expertise
We understand the risks of lithium-ion and outdoor products.
Ecommerce Focused
Built for online sellers and marketplace requirements.
Hard to Place Solutions
We go where standard markets often will not.
Responsive & Reliable
Clear communication and real support from real people.
Simple. Clear. Built for you.
1Tell Us About Your Products
Quick form. Let us know what you sell.
2We Review Your Risk
We assess your products, certifications, and sales.
3Get Your Quote
Receive coverage options tailored to your business.
4Get Covered & Stay Compliant
Bind coverage and meet marketplace requirements.
Stay compliant. Stay protected. Stay in business.
Marketplace mandates are non-negotiable. We make compliance simple so you can focus on growing your brand.
Get a Quote NowSurvival Gear & Lithium-Ion Battery Product Liability Insurance
Endure by Ashlin Hadden Insurance is specialty product liability insurance built for survival gear, outdoor, portable power, and lithium-ion battery sellers. If you manufacture, import, or sell rechargeable products, power banks, solar generators, headlamps, or preparedness kits, your products carry fire and recall risk that standard small-seller policies were never designed to cover.
Insurance for lithium-ion battery and portable power sellers
Lithium-ion product liability is one of the hardest risks to place. Thermal runaway fires, CPSC recalls, and large bodily-injury claims push most carriers to exclude battery products outright. Endure specializes in exactly this class. We look at your cell sourcing, chemistry including LiFePO4, battery management systems, and certifications, so a seller who did the testing is not priced like a no-name importer who did not.
Meet Amazon, Walmart, and marketplace insurance requirements
Amazon, Walmart, eBay, and Target require sellers to carry at least $1M in commercial product liability insurance, name the marketplace as additional insured, and provide a certificate of insurance. Endure issues marketplace-compliant coverage with $1M and higher limits plus the additional insured endorsements your platform demands, so you can stay listed and keep selling.
Coverage built to the standards your buyers audit
From UL 2271, UL 2849, and UN 38.3 battery testing to product recall exposure, we build coverage around where your brand is going. Survival gear, camping and adventure equipment, tactical and preparedness products, e-bikes and mobility, and rechargeable electronics all fit our appetite. Tell us what you sell and where you sell it, and we will work to find coverage that fits your business.
Get a Quote