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General Liability (a.k.a commercial liability insurance or business liability insurance) is the type of coverage Amazon requires you to carry if you are a seller on Amazon.


Commercial liability insurance covers you and your business in the unlikely event someone gets injured while using your product. It’s the first line of defense against lawsuits and other damaging business exposures.


General liability insurance covers three main areas:


  • Most (if not all) bodily injury claims made by a consumer or anyone that experienced a negative interaction with your product.
  • Any property damages that occurred as a result of your product or business.
  • Any claims of slander, libel, or copyright infringement made against your company.


Many clients ask “Does general liability insurance cover product liability?” and the answer is “it depends on your insurer and the claim. ” Usually, product liability insurance is necessary for design and manufacturing errors.


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