10 years writing ecom policies. Long before ecom insurance was a category.

Meet Ashlin Hadden

"I do not want you to think about insurance every time you think of me. But I do want you to think of me, every time you think about insurance."

In 2017, Ashlin left a senior role at a national agency to build something different. An agency that prioritized education over confusion, strategy over shortcuts, and relationships over transactions.

She started with local businesses, then began writing ecommerce policies before "ecommerce insurance" was a category most carriers had a name for. From there, the agency moved into the verticals most brokers refuse to learn: supplements, ingestibles, sexual wellness, vape and THC adjacent businesses, and TikTok Shop.

The pattern was always the same. The more complex the industry, the fewer brokers were willing to step in. That is exactly where we chose to plant our flag.

In 2023, Ashlin published Protect Your Assets: An Ecommerce Insurance Guide, one of the first books written for online sellers about how their coverage actually works. Available on Amazon.

We were writing ecom before it had a name

Started in 2017. We were quoting Amazon and Shopify policies before most carriers had a class code for ecommerce. The carriers know us by name.

We say yes when other brokers say no

Sexual wellness, supplements, CBD, OTC, ingestibles, TikTok Shop, multichannel sellers. The verticals other agents avoid are the ones we have been writing for years.

On your side of the table when it matters

When a claim happens we sit with you, not the carrier. Ten years of writing ecommerce policies means we know how to push back when something gets denied that should not be.

No jargon, no upsells, no theater

We tell you what your policy actually does, what it does not do, and why. You will leave the call understanding your coverage.

One application, every carrier we trust

We shop your application across the carriers we know will write your class. You see the best fit, not the first quote that comes back.

Modern brands face modern risks

Platform suspensions, viral product recalls, ingredient lawsuits, ad account claims. Standard policies miss most of these. We do not.

Amazon, Shopify, multichannel

Product liability, general liability, additional insureds for every platform you sell on. Built for sellers doing real volume.

TikTok Shop sellers and creators

TikTok Shop has its own commission structure, return rules, and viral risk. Built specifically for sellers and creators on the platform.

Sexual wellness brands

A vertical most agencies refuse to write. We have been writing it for years. Featured by XBIZ, April 2026.

Supplements, OTC, ingestibles

Supplement, vitamin, nutraceutical, OTC, and ingestible product brands. Built for the new Amazon cGMP rules and beyond.

Irene Gonzalez

Background in marketing and communications, supporting growing brands. Creates messaging that helps clients make confident decisions. Dedicated to making sure they feel informed and taken care of.

Madison Cook

Two years in digital marketing with a focus on website development. Creates content that people actually want to engage with. Often found at a bookstore or a book event when she's not at her desk.

Lindsey Caudill

Twenty years in administration, office management, and HR. Keeps the office running and the agents supported. Eclectic taste in music, you never know what is playing in her office.

Sarah Fahlsing

In the insurance industry since 2013. Focuses on making sure clients feel good about their coverage and the team behind it. Huge animal lover, even saves spiders.

Kelsey Taulbee

Small business owner for fourteen years. That experience makes her relatable to clients and shows in how she takes care of both customers and staff.

Hannah Agresti

Joined the insurance world in 2022 and has been a quick study in commercial. A small business owner herself running a French macaron shop out of her home. Background in social work, heart for serving clients well.

Karen McManus

Twenty five years in commercial insurance. Believes insurance is a long term partnership built on trust, not a transaction. Committed to serving, not selling.

Alisha Hiatt

Background in risk management, client relations, and policy servicing. Driven by helping individuals and businesses make confident decisions about coverage. Mom of three boys.

Allyson Patton

Fifteen years in small business administration before joining insurance in 2021. Knowledgeable, transparent, and focused on finding the solution that actually fits the client.

Claire Hendricks

Detail oriented and focused on helping clients feel supported and confident in their coverage. Strong background in leadership and organization, focused on building lasting relationships.

Madelyne Janes

Six years in education, most recently as a program lead. Comfortable navigating tough conversations and keeping things clear for people. Committed to giving every client the best care and service possible.

April 2026 feature on sexual wellness insurance

XBIZ profiled Ashlin Hadden Insurance for our work in a vertical most agencies refuse to write.

Protect Your Assets: An Ecommerce Insurance Guide

Written by Ashlin in 2023 to translate ecom insurance into language sellers actually understand.

Appointed by the carriers that write our verticals

If your business operates in the US, we can write your policy. The carriers that say yes to ecom, supplements, and ingestibles are the ones we work with.