Specialty Ecommerce Insurance
The Only Ecom Insurance Built for the Brands Behind the Products
Whether you sell on Amazon, Shopify, TikTok Shop, or wholesale into Target, our specialty ecommerce insurance protects your products, your customers, and your brand. Built for ecommerce sellers, brand owners, manufacturers, and formulators who outgrew the small-seller policies sold by everyone else.
Hear From the Founder
Meet Ashlin Hadden
Two minutes on what we do, who we insure, and why specialty ecom insurance looks different from what generic agencies sell.
Who We Insure
Ecom Insurance for Every Stage
From single-SKU Amazon sellers to 8-figure DTC brands and contract manufacturers, we write coverage that scales with your business no matter the channel.
01
Amazon & Marketplace Sellers
Amazon FBA, Walmart Marketplace, eBay, Etsy, and Shopify operators. Required insurance, COI compliance, and product liability for every marketplace.
Amazon Seller Coverage →02
Brand Owners & Founders
DTC, wholesale, omni-channel founders managing trademarks, retailer COIs, recall risk, and growth-stage liability across multiple SKUs.
Brand Owner Insurance →03
Manufacturers & Formulators
Contract manufacturers, formulators, and product developers. Errors & Omissions, recall coverage, FDA/FTC/CPSC regulatory exposure.
Manufacturer Coverage →04
Supplement & Ingestible Brands
Vitamins, nutraceuticals, sports nutrition. NSF/ANSI 455-2 alignment, FDA cGMP, recall coverage, ingestible-specific liability.
Supplement Brand Insurance →05
Beauty, Cosmetics & Skincare
MoCRA-aligned coverage, NSF/ANSI 455-3, GRMA certification awareness. Built for indie beauty and national retail beauty programs.
Beauty Brand Insurance →06
TikTok Shop Sellers & Creators
TikTok Shop affiliate sellers, creators, and influencers. Platform-specific compliance, content liability, and creator commerce coverage.
TikTok Seller Insurance →Why Brands Choose Us
Specialty Ecommerce Insurance, Not Generic Policies
Most agencies sell whatever the carrier hands them. We built our practice around the brands carriers don’t understand.
Higher Limits On Demand
$2M occurrence / $4M aggregate is our STARTING point. We routinely write $5M, $10M, $25M for retailer programs that small-seller policies can’t handle.
Recall & Crisis Built In
Recall expense, crisis communications, replacement costs. The things that destroy brands without dedicated coverage. Built into our brand-owner policies.
Regulatory Fluency
FDA cGMP, MoCRA, NSF/ANSI 455-2/455-3, GRMA, AAFCO, CPSIA, FTC. We help you align coverage with the standards your retailers and regulators audit you against.
Coverage by Vertical
Find Your Brand Category
Every vertical has its own regulatory landscape, recall realities, and retailer requirements. Pick yours and we’ll show you exactly what your insurance program needs to include.
Supplements & Ingestibles
NSF/ANSI 455-2, FDA cGMP
Beauty & Personal Care
MoCRA, NSF/ANSI 455-3, GRMA
Skincare Lines
Indie skincare, OTC actives
Pet Products
AAFCO, FDA, NASC
Baby & Kids
CPSC, CPSIA, ASTM
Toys & Games
Kids products, CPSC
Home & Kitchen
Household goods, smart home
Electronics & Tech
Gadgets, smart devices, UL
E-Bikes & Mobility
Battery safety, recall risk
Apparel & Accessories
Clothing, footwear, jewelry
Sports & Outdoors
Fitness, outdoor equipment
Food & Beverage
Food brands, beverages, FSMA
Amazon Sellers
Why Amazon Sellers Need Insurance
Amazon’s $1M product liability requirement is the entry point. The reality of being an Amazon seller is bigger than that. Our specialty ecom insurance covers you for what Amazon requires AND what Amazon doesn’t.
Amazon’s Requirement
Proof of CGL insurance, with Amazon listed as additional insured
$1M occurrence is the minimum. Most Amazon sellers we insure carry $2M+ to cover what their actual exposure looks like, not what Amazon’s minimum permits.
$1,000,000 Coverage
What your Amazon seller policy must include
General Liability, Products & Completed Operations, Personal & Advertising Injury. We make sure your Amazon Brand Registry compliance is documented and your COIs match Amazon’s exact spec.
Beyond the Basics
A general liability policy is rarely enough
Recall, cyber, errors & omissions for formulators, IP defense, D&O for founders. The coverages Amazon doesn’t require but ecommerce brands actually need.
Brand Owners & Manufacturers
Why Brand Owners Choose Specialty Ecommerce Insurance
If you own a brand, formulate a product, manufacture goods at scale, or sell wholesale into national retail, your liability profile is fundamentally different from a single-SKU Amazon seller.
- Higher limits ($2M-$25M) for Costco, Target, Sam’s Club, Walmart vendor programs
- Recall coverage built in, not sold as an afterthought
- IP & trademark defense for the suits brand owners actually face
- Regulatory expertise: FDA, FTC, CPSC, MoCRA, NSF/ANSI
- D&O for founders building toward retail, partnerships, or exit
- Multi-channel: DTC + Amazon + wholesale + retail under one structure
Real Sellers, Real Stories
What Our Clients Say
Sellers and brand owners we’ve insured share what working with us actually looks like.
Jim Cockrum
Founder of Proven Amazon Course
Mike Seiban
Ashlin Hadden Insurance Review
Anastasia
Client Testimonial
As Featured On
Trusted by the Shows Sellers Watch
17+ podcasts, 2 industry publications, and the operators, attorneys, and accountants brand owners actually follow.
Verified Google Reviews
What Our Clients Say On Google
Real verified reviews from Amazon sellers, brand owners, and ecommerce founders we’ve insured. Read every one on our Google Business profile.
"I’ve been a client of Ashlin Hadden Insurance for the last 6 years. They provide business insurance for my Amazon FBA business. Ashlin and her team provide excellent customer service and prompt communication. Their knowledge of Amazon and e-commerce makes it easy for me to discuss my particular insurance needs with them."
"Absolutely a 5-star experience. I needed insurance coverage for my just-bought Amazon store and I needed it quickly. Amanda from the sales team came through with a quote that was >25% better than the other guy in about an hour. I had everything tied up and a certificate to send to Amazon within 2 hours."
"Ashlin Hadden Insurance has been nothing but outstanding with service. I highly recommend using Jennifer as your agent. She is absolutely amazing! When we have a question, she gets back to us right away. She helps you every step of the way with your insurance needs."
"We protect ecommerce brands, Amazon sellers, supplement brands, TikTok Shop sellers, and other retailers so you can have peace of mind. We don’t just sell policies, we help brands stay compliant, get approved by marketplaces, and protect their business as they scale."
— Ashlin Hadden, Founder & CEO
Ready When You Are
Ecom Insurance Built for Where Your Brand Is Going
Tell us about your products, your channels, and the retailers asking for COIs. We come back with coverage built to spec for your exact ecommerce insurance needs.